Privacy Policy

  • Last revision 23rd May 2018

OUR PRINCIPLES REGARDING USER PRIVACY AND DATA PROTECTION

  • User privacy and data protection are human rights.
  • We have a duty of care to the people within our data.
  • Data is a liability, it should only be collected and processed when absolutely necessary.
  • We will never spam.
  • We will never sell, rent or otherwise distribute or make public your personal information.

RELEVANT LEGISLATION

Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:
This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found below) for clarification.

PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS AND WHY WE COLLECT IT

This website collects and uses personal information for the following reasons:

Site visitation tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor.GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

Shop

We collect and store your personal information required to deliver your products and take payment. See HOW WE STORE YOUR DATA below for more information. We will hold your personal data for as long as you have the account.We hold data about your order so we can fulfil your order. We keep this data for 12 months in case it's required for accounting purposes such as refunds.

Contact forms and email links

Should you choose to contact us using the contact form on our Contact us page the data that you supply will be stored by this website. We will never pass your data to any of the third party data processors. Instead the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted using SHA-2, 256-bit cryptography before being sent across the internet. The email content is then decrypted by our local computers and devices.

Email newsletter

If you choose to join our email newsletter, the email address that you submit to us will be forwarded to Mailchimp who provide us with email marketing services. We consider Mailchimp to be a third party data processor. The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems.

Your email address will remain within a Mailchimp database for as long as we continue to use Mailchimp services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter.

Cookies

We use 2 types of cookies on our website:
  1. Cookies that are required for the site functionality to work. These do not collect or hold any personal data.
  2. Google Analytics. We use these to monitor visitor behavior so we can analyse website activities and improve your user experience. This data is collected anonymously however your IP address will be included in the data Google collect. We do not use this information.

Cookies we use on our web site:

Name

Domain

Pages

Purpose

Google Analytics

www.superfinedoggroomingproducts.co.uk

240

Used to track visitors
Collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

jssCart

www.superfinedoggroomingproducts.co.uk

240

This cookie performs a custom function to run the eCommerce component for this website.

jssHash

www.superfinedoggroomingproducts.co.uk

240

This cookie performs a custom function to run the eCommerce component for this website.

HOW WE STORE YOUR PERSONAL INFORMATION

SHOP

  • You can checkout without giving us your personal data as a guest.
  • If you choose to create an account you will need to setup a username (usually your email address) and a password. Please ensure your password is strong.
  • You can access your account at any time. This is the only information we store about you.
  • We do not store any credit card details, these are handled by our payment provider.
  • You can close your account at any time therefore removing your data from our system.
  • You can request that we close your account, just send us an email to sales@superfine.co.uk

Payment Provider

Our Payment Service Provider is Sage Pay (formerly Protx) – the largest independent payment service provider (PSP) in the UK and Ireland. Sage Pay provides a secure payment gateway (Level 1 PCI DSS), processing payments for thousands of online businesses, including ours. It is Sage Pay’s utmost priority to ensure that transaction data is handled in a safe and secure way.

Sage Pay uses a range secure methods such as fraud screening, I.P address blocking and 3D secure. Once on the Sage Pay systems, all sensitive data is secured using the same internationally recognised 256-bit encryption standards.

Sage Pay is PCI DSS (Payment Card Industry Data Security Standard) compliant to the highest level and maintains regular security audits. They are also regularly audited by the banks and banking authorities to ensure that their systems are impenetrable.

Sage Pay is an active member of the PCI Security Standards Council (PCI SSC) that defines card industry global regulation.

In addition, you know that your session is in a secure encrypted environment when you see https:// in the web address, and/or when you see the locked padlock symbol alongside the URL.

So when buying through our site, you can be sure that you are completely protected.

More information about shopping securely with Sage Pay can be found at www.sagepay.com/shoppers

YOUR RIGHT TO REQUEST YOUR DATA BE DELETED

This is commonly called the right to be forgotten. To request that we remove all data about your from our systems please email sales@superfine.co.uk Do not forget to give us your full name you booked with us under and your email address so we can correctly identify you.

ABOUT THIS WEBSITE’S SERVER

This website is hosted by Alpha Tango at Catalyst2 within a UK data centre located in London.All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.

OUR THIRD PARTY DATA PROCESSORS

We use 2 third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in the General Data Protection Regulations.

DATA BREACHES

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Data Controller

The data controller is SUPERFINE MANUFACTURING LIMITED, a UK Private limited Company with company number: SC038321

Whose registered office is:
ORCHARD BANK
GLAMIS ROAD
FORFAR
ANGUS
DD8 1TD

And whose operating office is:
ORCHARD BANK
GLAMIS ROAD
FORFAR
ANGUS
DD8 1TD

CHANGES TO OUR PRIVACY POLICY

This privacy policy may change from time to time inline with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

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